Episode 17: Rooted in Napa: From Schramsberg to Charbono (Billy Davies, Billy D. Wines)

This episode is a flight to Napa Valley. It’s about bucking the status quo, and how the past can help move us forward. Tania’s guest is Billy Davies, a California wine industry “lifer” who grew up at renowned American sparkling wine house Schramsberg Vineyards (which Billy’s parents took over in 1965). Billy has been part of that historic place from the ground up - from getting his hands dirty picking grapes, digging their storied wine caves, directing sales and marketing, to being on the Schramsberg Board (where he sits today). Billy has also worked with other premium California brands, taught wine business at the university level and, in 2020, launched his own Billy D. Wines and Ramble wines. This episode is about “Old School New”. Billy discusses how he brings his memories and experience from growing up in 1960s and 70s Napa to his new wine project. It’s about taking a ramble in time through old vines (going as far back as 1911) and rediscovering legendary grapes such as Chenin Blanc (from 80+ years vines), French Colombard and Charbono to make “wine for all”. How do we keep wine on the table? How do we keep wine fresh and energetic, and appeal to a new generation of consumers - especially at the crossroads at which we find ourselves today? Using grapes from Mendocino, Russian River and other Napa neighbours, Billy produces low alcohol, natural wines poured into clear, light-weight glass bottles in maverick sizes of 500ml, 750ml or 1 litre (closed with caps or sugar-cane corks) and priced under $40USD. In light of increased drought and shifting consumer desires, Tania and Billy also discuss the future of Napa Valley - where Cabernet Sauvignon and Chardonnay, heavy glass bottles and ultra-luxe offerings have ruled since the 1980s. Maybe there will be more Carignan? Perhaps more expansion into Mendocino, Sierra Madres or the Delta? Sustainability measures will need to move to the forefront, as will a diversity of consumer experiences to help expand the table. Wine matters. And so does the place from which it comes. It’s for living now.