Episode 3: Kascadia Calling - Introducing Canadian Wines to the US Market

Join Tania for her discussion with VJ Gandhi, founder of Kascadia Wine Merchants and a Canadian now living and building a business in Northern California. Tania and VJ talk about what it’s like to introduce British Columbia wines to US consumers, from starting the process to pitching the product (and everything in between). Wine is largely about geography, and this is an example of how wine connects us across borders. This episode is also about entrepreneurship and creating a business to fill a market gap, not only in a highly regulated landscape, but also in the context of bringing essentially unknown products from a comparatively miniscule wine-producing region into one of the world’s powerhouses of wine. As VJ says, “my business has become my story”. Interested in hearing further discussion about why you don’t see more Canadian wine in shops and on wine lists in the United States (or further beyond internationally)? Tune into Tania’s “Side Bar” discussion on this very topic in Cheftimony Podcast Episode 54 (Line Cook Thoughts). Looking to send a gift of Canadian wine to a US-based recipient? Live in the United States and want to try some Canadian or “PacWest” wine exploring? Learn how with Kascadia Wine Merchants at Kascadiawinemerchants.com